People Want to Interact With Ads, Too

Gibbons, Kent
October 2006
Multichannel News;10/23/2006, Vol. 27 Issue 42, p20
The article reports on the project at Ball State University in Muncie, Indiana. The school and its Center for Media Design were tapped by Nielsen Media Research's Council for Research Excellence to look at how people consume video inside and outside of the home. The project will begin with a pilot study which is done in connection with media consultants Sequent Partners.


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