Latino Interest Kick-Starts MLS

Gibbons, Kent
October 2006
Multichannel News;10/23/2006, Vol. 27 Issue 42, p10
The article reports on a statement made by Major League Soccer (MLS) commissioner Don Garber on Hispanics being the major supporters of soccer in the U.S. He stated that professional soccer would not exist in the U.S. without the support of the Hispanic community. The league has an eight year TV rights deal with the Spanish-language television network Univision. As Hispanic fans want to see more international events, MLS will focus marketing on games with players and teams from Spain and Mexico.


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