Ad Growth Will Slow

Steinert-Threlkeld, Tom
October 2006
Multichannel News;10/23/2006, Vol. 27 Issue 42, p10
The article reports on the findings from media analyst BMO Capital Markets. The findings revealed that advertising that is aimed at Hispanic audiences will continue to grow in 2007. According to Lee Westerfield, managing director of BMO Capital Markets, advertising on television, on radio, in print, and on the Internet aimed toward Hispanics will grow at a projected rate of 8 percent in 2007, to 4.1 billion.


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