Shopping For Guys

Umstead, R. Thomas
December 2006
Multichannel News;12/18/2006, Vol. 27 Issue 50, p74
The article reports on the network re-launched of cable shopping service Shop At Home LLC in the U.S. According to Andy Caldwell, vice president of affiliate marketing, the network will target on products that appeal to male audiences, such as watches, collectible coins, knives and sports item. Taking part in the re-launched is the 13 hours live content of the network and the remaining 11 hours for television programming.


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