Hispanic TV: More Than Language

Lewis, Christian
October 2006
Multichannel News;10/23/2006, Vol. 27 Issue 42, p10
The article offers information about the Fourth Annual Hispanic Television Summit in New York. Keynote speaker, Arturo Villar, has told over 250 attendees that it takes various components to meet the diverse needs of the Latino market. Another keynote speaker, Lynne Costantini, has described the challenges brought about by cable-operator consolidation, ad agencies grappling with more-diverse audience, and many others.


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