TITLE

HGTV Renovates Branding

AUTHOR(S)
Haugsted, Linda
PUB. DATE
March 2007
SOURCE
Multichannel News;3/19/2007, Vol. 28 Issue 12, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the branding campaign of HGTV in the U.S. The strategic version was developed in-house, they focused on home network which cost $6.5 million branding campaign. The television spots were created by Crossroads Television of New York and designed by Donor Advertising of Detroit. The network has strong primetime ratings which grew 13 percent to a 0.9 household average in 2006.
ACCESSION #
24978189

 

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