TITLE

VOD's 'Slime' Time for Nick

AUTHOR(S)
Haugsted, Linda
PUB. DATE
March 2007
SOURCE
Multichannel News;3/19/2007, Vol. 28 Issue 12, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the 20th anniversary of the Kids Choice Awards on Nickelodeon in the U.S. Senior director of the company states that the choice awards serve as their mini-Oscar. The show obtains a digital component and it reveals on how network are learning about the strength of video on demand as a marketing vehicle. In each market, the local cable operators have opted Boys and Girls Club to view the show and have goodie bags as they leave.
ACCESSION #
24978187

 

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