ITV in YES's Year-5 Plan

Reynolds, Mike
March 2007
Multichannel News;3/19/2007, Vol. 28 Issue 12, p20
The article reports on the fifth-anniversary presentation of the Yankees Entertainment & Sports (YES) Network in the U.S. The five years of YES will feature many on-air commentators and showcase reminiscences and highlights of the New York Yankees, the New Jersey Nets and its other programming. They are pleased to see the results which about 42 percent of YES DirecTV viewer with access application uses one or more features on the weekly basis.


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