TITLE

Lack of Data, Lot of Promise For Asian-American Media

AUTHOR(S)
Clemens, Luis
PUB. DATE
December 2006
SOURCE
Multichannel News;12/18/2006, Vol. 27 Issue 50, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the condition of the Asian-American television advertising market. In a survey conducted on media and marketing executives, results indicated that Asian-American media industry is faced with shortage of data. However, the Selig Center for Economic Growth released a report estimating Asian-American buying power at $427 billion which showed almost 60% increase since 2000. The demographics make it attractive and challenging for television advertisers in the Asian market.
ACCESSION #
24978172

 

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