TITLE

Segmenting Rings Up Phone Additions

AUTHOR(S)
Haugsted, Linda
PUB. DATE
December 2006
SOURCE
Multichannel News;12/18/2006, Vol. 27 Issue 50, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the segmented marketing efforts of Time Warner Cable Inc. that lowered its cost per sale for digital telephone units in Texas. The central Texas division has taken a higher rate for telephony which serves thousands of cable homes that are passed by digital telephone technology. The division targets households that want the latest gadgets but are budget-conscious.
ACCESSION #
24978165

 

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