TITLE

GOOGLE SPOT-CHECKS LOCAL ADS

AUTHOR(S)
Spangler, Tod
PUB. DATE
March 2007
SOURCE
Multichannel News;3/19/2007, Vol. 28 Issue 12, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the local-cable advertisement of Google in the U.S. The company has officially entered the local-cable advertisement business, testing out an auction based system with the small number of advertisers in the Northern California operator. Google is betting that its automated and targeted advertisement buying system will work for cable just as well as it does in the Web.
ACCESSION #
24978149

 

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