TITLE

Court TV Sequesters New Name Until '08

AUTHOR(S)
Reynolds, Mike
PUB. DATE
March 2007
SOURCE
Multichannel News;3/19/2007, Vol. 28 Issue 12, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plans of Court television (TV) to bear a new name, logo and look for primetime real life stories which will unveil on January 1, 2008 in the U.S. Court TV general manager said the decision was guided by extensive research of the network's fringe, primetime and late-night viewers. The changes come as Court TV register a 31 percent increase among adults viewing by January and February. The process also includes a daytime remake and showcase a two-hour afternoon block.
ACCESSION #
24978142

 

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