Standing Out In the Kid Crowd

Kridel, Tim
January 2007
Multichannel News;1/29/2007, Vol. 28 Issue 5, p24
The article reports on the intention of television networks to penetrate a niche market within the younger demographics, based on age and language, in the U.S. A study by the Kaiser Family Foundation revealed that 43 percent of children under two-year old watch television everyday. Television programmers responded to the trends, with Comcast launching the Baby Boost, an on-demand service, and investing on PBS Kids Support together with HIT Entertainment, PBS and Sesame Workshop.


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