TITLE

Standing Out In the Kid Crowd

AUTHOR(S)
Kridel, Tim
PUB. DATE
January 2007
SOURCE
Multichannel News;1/29/2007, Vol. 28 Issue 5, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the intention of television networks to penetrate a niche market within the younger demographics, based on age and language, in the U.S. A study by the Kaiser Family Foundation revealed that 43 percent of children under two-year old watch television everyday. Television programmers responded to the trends, with Comcast launching the Baby Boost, an on-demand service, and investing on PBS Kids Support together with HIT Entertainment, PBS and Sesame Workshop.
ACCESSION #
24978130

 

Related Articles

  • Attention Spans Are Getting Shorter. Hietenhoefer, Ken // Stonewall County Courier (Aspermont, TX);7/13/2006, Vol. 20 Issue 36, p2 

    The article discusses the negative effects to children of watching too much television programs in the U.S. For every one good TV program for children, there are several programs that are not suitable for children. In Kaiser Family Foundation's study on the effects of TV, it was found that eight...

  • Standoff looms in kids upfront. Dupree, Scotty; Burgi, Michael // MediaWeek;1/15/96, Vol. 6 Issue 3, p4 

    Reports on the standoff predicted in the children's TV marketplace. Status of Advertiser's budget and broadcast ratings; Available ratings points up nearly 10%; Buyers forecast a 6 to 9 percent increase in revenue; Beliefs of industry analysts; Bright spot for broadcasting networks; Comments of...

  • GENRE REPORT CHILDREN AND TEEN. S.B. // Hollywood Reporter -- International Edition;10/2/2001, Vol. 370 Issue 14, pS-38 

    Reports on the market for children programs. Difficulty of pleasing the market; Problem facing American programmers and distributors; Elements need to make business in the environment.

  • Many-Gendered Thing. Bufalino, Jamie; Jacobs, A.J. // Entertainment Weekly;11/27/98, Issue 460, p60 

    Reveals the speculated list of what Boyz Channel and Girlz Channel, television networks for children, will feature. `Diagnosis Cooties'; Frogicide: Life in the Playground'; `Girls Say the Darnest Things.'

  • EXITING FCC ISSUES EDICTS. McClintock, Pamela // Daily Variety;01/19/2001, Vol. 270 Issue 35, p71 

    Reports on the pronouncements from the United States Federal Communications Commission aimed at protecting children from violent television programming. Report signed by commission chairman William Kennard recommending the protection of children by broadcasters; Study conducted by the...

  • DEBATE of the Week.  // Scholastic News -- Senior Edition;4/4/2003, Vol. 71 Issue 22, p7 

    Presents the opinion of two U.S. children on the television news coverage of the war of the U.S. against Iraq.

  • Market factors cause kids TV to take tumble. Brennan, Steve // Hollywood Reporter -- International Edition;10/1/2002, Vol. 375 Issue 22, p4 

    Focuses on the decline in the international children's television business. Factors responsible for the decline in the business; Result of the collapse of several big entertainment groups; Problems faced by the children programs suppliers in the television industry; Solutions to avoid the...

  • Upfront outlook grim. McConville, Jim // Electronic Media;03/06/2000, Vol. 19 Issue 10, p30 

    Focuses on issues related to children-focused networks in the United States. Impact of the plan of children-based advertising market to invest in other businesses on networks; Implications of an oversupply in kids programming for buyers; Shift of focus of Fox Family to older kids; Market share...

  • TV kids have no time for fun and games. Strickland, Carol // Christian Science Monitor;10/31/96, Vol. 88 Issue 236, p12 

    No abstract available.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics