TITLE

Kids Prove To Be Demanding

AUTHOR(S)
Kridel, Tim
PUB. DATE
January 2007
SOURCE
Multichannel News;1/29/2007, Vol. 28 Issue 5, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the increased demand for video-on-demand (VOD) services in the U.S., with children and family programmers looking for ways to leverage the platform. According to Kagan Research, the number of homes with VOD subscription rose to about 26.2 million or 86 percent of the country's homes with digital cable in the first half quarter of 2006. Page Thompson at Comcast noted that children are always the number two or three in the genre ratings in VOD.
ACCESSION #
24978126

 

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