TITLE

INHD's New Moniker: Mojo

AUTHOR(S)
Reynolds, Mike
PUB. DATE
March 2007
SOURCE
Multichannel News;3/19/2007, Vol. 28 Issue 12, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the changes in the service that will be done on the Mojo banner, a primetime programming block aimed to capture the interest of the affluent male that was launched by In Demand Networks in the U.S. The service will expand Mojo, its original high-definition series in primetime and will be affixed to INHD, the high definition channel of IDN. The changes will include the expansion of its Mojo original series to Los Angeles, California.
ACCESSION #
24978125

 

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