TITLE

Sì TV Campaign Thinks Locally

AUTHOR(S)
Haugsted, Linda
PUB. DATE
November 2006
SOURCE
Multichannel News;11/27/2006, Vol. 27 Issue 47, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the new advertising campaign of Sì TV in the U.S. According to the author, the 30 seconds advertising spot features their channel talents which provides detailed information on the benefits of the products in a rap verse presentation. According to Sì TV executive director of affiliate marketing Douglas Dickstein, the campaign was intended for large company which came out so well and makes them decide to produce similar versions for their major clients.
ACCESSION #
24978105

 

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