Sì TV Campaign Thinks Locally

Haugsted, Linda
November 2006
Multichannel News;11/27/2006, Vol. 27 Issue 47, p32
The article reports on the new advertising campaign of Sì TV in the U.S. According to the author, the 30 seconds advertising spot features their channel talents which provides detailed information on the benefits of the products in a rap verse presentation. According to Sì TV executive director of affiliate marketing Douglas Dickstein, the campaign was intended for large company which came out so well and makes them decide to produce similar versions for their major clients.


Related Articles

  • An Empirical Study on Sales Promotion Effectiveness Tools with Special Reference to Low Involvement Category in Rajasthan. Kautish, Pradeep // Vidwat: The Indian Journal of Management;Jul-Dec2011, Vol. 4 Issue 2, p14 

    Businesses today are continually looking for ways to improve the effectiveness and efficiency of their sales promotion efforts. Increasing pressure and scrutiny are promotional expenditures, viz., advertising, personal selling, public relations, and sales promotions because they have long been...

  • Barbados invests £5m to attract affluent Brits. Carter, Ben // Marketing (00253650);1/29/2004, p7 

    The Barbados Tourism Authority (BTA) plans a multi-million pound marketing blitz to establish the Caribbean island as the top warm-weather tourist destination for affluent British tourists. PR and marketing agency Beatwax Communications has been appointed as the BTA's lead Great Britain agency...

  • Adding value will maintain margins.  // Marketing Week;3/29/2012, Vol. 35 Issue 12, p10 

    The article discusses the marketing industry shift towards an increased use of value-added promotions such as rewards for holidays, restaurants, and other long-term benefits.

  • New Business.  // Creative Review;Oct2009, Vol. 29 Issue 10, p18 

    The article presents the author's insights on the ways in attracting new clients by designers in Great Britain. He states several methods designers can consider in attracting clients including electronic mail newsletters, entering a competition, and sending work to design presses. Furthermore,...

  • Human pyramids replace singing bankers in Halifax ad.  // Campaign;2/13/2009, Issue 6, p6 

    The article reports on the launching of advertising campaign featuring staff creating human pyramids to hand out £5 notes to customers in Halifax, England. The advertisement continues the theme of staff as stars and follows the musical advertisements of 2008. Moreover, the advertisement...

  • What's in Store? Simpson, Tony // NZ Marketing Magazine;Mar2009, Vol. 28 Issue 2, p7 

    The article offers ideas for marketers on ways to maximize budgets and profitability from in-store brands in New Zealand. Having a clearly defined objectives for an in-store campaign is advised. Knowing the target audience and creating a language that addresses them is recommended. The article...

  • Effects of pricing and promotion on consumer perceptions: it depends on how you frame it. Darke, Peter R.; Chung, Cindy M. Y. // Journal of Retailing;2005, Vol. 81 Issue 1, p35 

    This research examined the extent to which different promotional frames increased perceptions of deal value. Price discounts dominate the sales promotions employed by marketers. The framing literature suggests discounts have robust positive effects on consumer perceptions of deal value. However,...

  • Promotion 'waste' defies definition. Schultz, Don E. // Marketing News;4/2/1990, Vol. 24 Issue 7, p13 

    The article comments on issues related to sales promotion. Sales promotion was defined in the "Dictionary of Marketing Terms," as media and nonmedia marketing pressure applied for a predetermined limited period of time at the level of consumer, retailer or wholesaler in order to stimulate trial,...

  • An Encore for 'Want It' at Saks. Moin, David // WWD: Women's Wear Daily;2/21/2007, Vol. 193 Issue 39, p27 

    The article reports on the sales promotion campaign "Want It," by Saks Fifth Avenue. The "Want It" campaign made its debut in the fall and was a major factor in lifting Saks' performance in 2006. The company posted a 9.9 percent comparable-store sales increase in the fourth quarter and an 8.8...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics