CRASH COURSE TO SUCCESS: Verizon's O'Connell Defies FiOS Odds

Spangler, Todd
January 2007
Multichannel News;1/29/2007, Vol. 28 Issue 5, special section p18
The article focuses on the efforts of Marilyn O'Connell in making Verizon Communications Inc. successful. According to O'Connell, to deal with the challenges she faced in the company is to take on all of them and get them done. She had work in the telecommunication industry in marketing roles for 22 years. Her team pursued a strategy of inking over-comprehensive deals with programmers.


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