Umstead, R. Thomas
January 2007
Multichannel News;1/29/2007, Vol. 28 Issue 5, special section p16
The article focuses on the efforts of Linda McMahon in making World Wrestling Entertainment Inc. (WWE) successful. As an executive, she made major television deals for the organization as in 1980 with USA Network. It is stated that her business smarts and perseverance helped build WWE into one of the most recognizable entertainment brands. She also negotiated and implemented the first licensing deal in the wrestling industry with LJN.


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