U-Verse Hits the Road

Haugsted, Linda
January 2007
Multichannel News;1/29/2007, Vol. 28 Issue 5, p18
The article reports on the marketing strategy of AT&T Corp. regarding the introduction of its U-verse Internet Protocol television service in the U.S. The company has used mobile trucks in order to demonstrate and promote its new product to the consumers. The trucks used have been equipped with a pair of mock living rooms and four plasma-television screens. The new products are already released in Muncie, Indianapolis and Bloomington, Indiana, as well as in Stamford.


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