Bullish Ad Forecast In Changing Landscape
- 10 STORIES THAT MATTER. // Multichannel News;1/6/2014, Vol. 35 Issue 1, p3
A table of content for the January 2014 issue of the periodical "Multichannel News" is presented.
- 'That Dog Don't Hunt' Paskowski, Marianne // Multichannel News;8/30/2004, Vol. 25 Issue 35, p53
Discusses the Only Cable Can, a campaign which promotes cable television in the U.S. in 2004. Implication of the campaign on the cable sector; Views of Joe Rooney, a senior vice president at Cox Communications, on the campaign.
- CABLE FACES MULTIPLE CHALLENGES. Mermigas, Diane // Television Week;12/1/2003, Vol. 22 Issue 48, p10
Discusses predictions on the challenges to be faced by the U.S. cable television industry in 2004. Efforts of the industry to offer new services; Concerns over the financial impact of the use of the pay-for-play business model by cable companies; Recommendations to video service businesses.
- Basic cable networks will continue to invest heavily in quality programs. // Advertising Age;2/28/1994, Vol. 65 Issue 9, special section pC-2
This section presents a graphical representation of forecasted increases in quality program investments by U.S. cable television companies from 1990 to 1998.
- PRESENTING MCGOWAN'S UPBEAT UPFRONT. // Cable World (10427228);4/22/2002, Vol. 14 Issue 16, p42
Focuses on the forecast of Bill McGowan, executive vice president of advertising sales for Discovery Networks U.S., on the growth of cable television in 2002 to 2003. Factors in determining advertisement spending; Forecast on the growth in cable viewership; Explanation for the low share of...
- A Business That Really Needs a Hit. Downey, Kevin // Broadcasting & Cable;10/3/2005, Vol. 135 Issue 40, p22
Focuses on the syndication of television programs in the U.S. in 2005. Forecast for the practice of television syndication; Benefits of syndication to the industry; Problems of television syndication.
- Chapter 19: PAY-PER-VIEW. Miller, Richard K.; Washington, Kelli D. // Entertainment, Media & Advertising Market Research Handbook;2005, Issue 7, p199
Chapter 19 of "The 2005 Entertainment, Media & Advertising Market Research Handbook" is presented. This chapter discusses the trends in pay-per-view (PPV) television in the U.S. It provides the value of the PPV market in 2004 and projections through 2007. In addition, this chapter enumerates the...
- Upfront speaks to faith in economy. Hiestand, Jesse // Hollywood Reporter -- International Edition;5/27/2003, Vol. 378 Issue 41, p70
The record breaking broadcast upfront in the U.S. proved, a vindication for the top-rated networks, the attractiveness of broadcast TV advertising and the economy as well. The advertisers commit an estimated $9.2 billion to any airtime on the major networks last week. The strong market should...
- CABLE INDUSTRY TRENDS FORECAST. Gennusa, Chris // Daily Variety;11/27/2001, Vol. 273 Issue 60, pA6
Presents forecasts for trends in the cable industry in the United States for 2002. Emergence of international co-productions; Direction toward more scripted premium shows; Concern about the economic downturn.