Bullish Ad Forecast In Changing Landscape

Winslow, George
November 2006
Multichannel News;11/27/2006, Vol. 27 Issue 47, p26
The article reports on the survey conducted by "Multichannel News" to assert the growth of U.S. television broadcasting. According to the author, the rising demand of political advertisement contributes to the increase in revenue, where 77.2% believes that local cable network's increase will be obtained in 2007 and 54.4% believes that cable connection will grab a larger share in the market. A graph depicting growth projections, sales increase forecast and market share through media is presented. INSET: HOW THE SURVEY WAS CONDUCTED.


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