WWE Shaves Some Heads

Haugsted, Linda
March 2007
Multichannel News;3/5/2007, Vol. 28 Issue 10, p30
The article reports on the planned promotional strategy of the TV program "Wrestlemania 23" of World Wrestling Entertainment Inc. (WWE) in the U.S. The planned promotion estimated to be worth $70 million include, cross-channel spots in basic cable networks and radio promotions. It would also be featured on Web site and merchant partnerships such as on YouTube, MySpace and banner advertising on lifestyle, sports and gaming sites.


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