Record Labels Look to Niche Channels

Kridel, Tim
March 2007
Multichannel News;3/5/2007, Vol. 28 Issue 10, p20
The article discusses that niche music networks have played a significant role in the exposure of record labels. Some of the companies offering such move are BlueHighways TV and Gospel Music Channel, which brought visibility to genres that get little airplay. For instance are, Gospel Music Channel, who has helped market Christian music and artists, and Music Choice, who has introduced top artists like Akon and James Blunt. INSET: GETTING IN TUNE WITH THE UNDERSERVED.


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