TITLE

Sending Messages to CEOs

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
March 2007
SOURCE
Multichannel News;3/5/2007, Vol. 28 Issue 10, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author reflects on the management moves CEOs, Judy McGrath of MTV Networks, Henry Scheilff of Hallmark Channel, and David Zaslav of the Discovery Communications. He criticizes the CEOs' performance, like MTV's losing grip on music videos and digital music as iPod and YouTube heads the trend. He also delivered questions for each executive, like Schleiff's tailing on Columbia Broadcasting System (CBS).
ACCESSION #
24977815

 

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