TITLE

Party Over, MTVN Makes Sales Shifts

AUTHOR(S)
Gibbons, Kent
PUB. DATE
March 2007
SOURCE
Multichannel News;3/5/2007, Vol. 28 Issue 10, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that network groups, including MTV Networks (MTVN) and Turner Broadcasting System Inc., has pulled back their digital media platforms. The companies had created several cutbacks like on staff and music presentations, as new schemes were developed. As an alternative move, MTVN instead planned some "brand roadshows" and "digi-tours" for the new digital technology.
ACCESSION #
24977808

 

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