Discovery Viewers Follow the Sun
- DISCOVERY'S SHARK WEEK A 'JAWS' NOD. Hibberd, James // Television Week;5/2/2005, Vol. 24 Issue 18, p1
Reports on the airing of the television shows for the Shark Week of Discovery Channel in July 2005. Theme for the Shark Week; Programs that will be featured by the network; Decline in the viewership of the network during the Shark Week from 2002 and 2003 according to Nielsen Media Research.
- DISCOVERY NETWORKS. // Adweek;4/16/2007, Vol. 48 Issue 16, pS26
The article discusses The Discovery Networks' potential as an advertisement opportunity. The channel's basic contact information is listed, as is information on target audiences. The article displays some information about The Discovery Networks' audience as of April 2007. The Discovery...
- Niche Plays. Albiniak, Paige // Broadcasting & Cable;6/13/2005, Vol. 135 Issue 24, p18
Reports on the Spanish-language television networks that have been added by Discovery Communications Inc. in 2005. Types of viewers that are being targeted for the networks; Increase in the Hispanic population in the U.S.; Cynicism about Hispanic networks.
- Discovery Networks surveys viewers. Burgi, Michael // Adweek Western Edition;8/8/94, Vol. 44 Issue 32, p10
Reports on Discovery Networks' viewer-segmentation study. Survey's detailed information on viewers; Matching of advertisers with Discovery Network shows; Division of Discovery's adults 18-plus audience into three categories.
- DISCOVERY TIMES TO REBRAND. Hibberd, James // Television Week;9/18/2006, Vol. 25 Issue 35, p15
The article reports on the plan of Discovery Times Channel to undergo a name change and rebranding following the decision of New York Times to pull out its financial backing. A spokesperson for the network said that they intend to retain its current events focus under the new brand. The New York...
- Discovery Finds Hi-Def Ads Pay Off. Lafayette, Jon // Television Week;9/17/2007, Vol. 26 Issue 38, p3
The article presents information on a study, conducted by Discovery Communications, on high definition (HD) television viewers in the U.S. The study found that the increase in brand recall by HD viewers was triple that of standard-definition viewers. Intent-to-purchase was 55 percent higher when...
- Gathering knowledge. Ray, Alistair // New Media Age;4/15/2004, p22
This article focuses on the entry of Discovery Networks into the new media sector through interactive television, providing added value to its television shows. The task of making sure the privately-owned business is ready for the impact of new media initiatives outside the U.S. has been made...
- DIRTY WORK. Steinert-Threlkeld, Tom // Multichannel News;8/14/2006, Vol. 27 Issue 32, p18
The article discusses the implications of the over-reliance of Discovery Channel on hit television programs for its ratings. It cites that the network gained 1.0 million viewers on average prime time in 2005 compared to 1.3 million in 2001. It stresses that Discovery needs diversity and an...
- A Q&A with Discovery's founder. // Advertising Age;4/4/2005, Vol. 76 Issue 14, pC6
Interviews John S. Hendricks, founder of Discovery Communications, about the television industry in the U.S. Remarks of Hendricks on the impact of commercial-skipping technologies on the industry; Explanation on the proceeds of revenues of cable networks; Opinion on the performance of cable...