DirecTV Goes Gaming

Umstead, R. Thomas
February 2007
Multichannel News;2/19/2007, Vol. 28 Issue 8, p36
The article discusses the launching of Game Lounge interactive gaming service BY direct-broadcast satellite service provider DirecTV Inc. to offer games to adults and children subscribers without having computers. According to Eric Shanks of DirecTV, they wanted to give family-friendly services to retain customers. The company also offers educational and arcade-style games based on Nickelodeon properties.


Related Articles

  • Nothing But Net for DirecTV's ITV Hoops. Umstead, R. Thomas // Multichannel News;3/27/2006, Vol. 27 Issue 13, p14 

    Reports on the percentage of subscribers who subscribed to the National Collegiate Athletic Association "Mega March Madness" of DirecTV Inc. Information on the percentage of subscribers who used the Game Mix channel; Remarks from Eric Shanks, executive vice president of DirecTV Entertainment,...

  • Ready for take-off. Whitney, Daisy // New Media Age;11/24/2005, p25 

    This article discusses the popularity of the interactive business in the U.S. in terms of programming and advertising. Cable operator Comcast plans to begin a pilot of iTV services from broadcasters. Meanwhile, satellite broadcasting firm News Corp. started its iTV offerings in the U.S. after...

  • DirecTV As Show Saver. Grossman, Ben // Broadcasting & Cable;7/28/2008, Vol. 138 Issue 29, p36 

    The article discusses the strategy made by satellite provider DirecTV Inc. in competing with the cable companies and Dish Network in the U.S. DirecTV is looking to not only boost retention but also bring in new subscribers. DirecTV executive vice president of entertainment Eric Shanks hopes that...

  • AOL hitches ride with DirecTV. Hall, Lee // Electronic Media;05/17/99, Vol. 18 Issue 20, p3 

    Reports on the interactive multimedia deal signed by America Online Inc. with DirecTV Inc. Agreement to deliver interactive services via satellite; Comments from the companies' officials.

  • Online waiting game. Sacharow, Anya // Adweek Eastern Edition;6/30/1997, Vol. 38 Issue 26, p26 

    Predicts the status of the interactive entertainment software market by the year 2001. Interactive devices displayed during the 1997 Electronic Entertainment Expo; Factors which are slowing down the online gaming market's growth; Features of Sony's The Station action games; Mpath Interactive's...

  • Throwing Content. Heiges, Chad // CableFAX Daily;9/29/2006, Vol. 17 Issue 189, p5 

    The article offers information on the new original series of DirecTV, "Project MyWorld." It is the story of 3 young women who are in search of love, adventure and music. Live performances of the red hot Chili Peppers and Pussy Cat Dolls are used in the series. DirecTV vice president for...

  • Taking ITV for a Drive. Donohue, Steve // Multichannel News;4/18/2005, Vol. 26 Issue 16, p24 

    Reports on an agreement between DirecTV Inc. and Chrysler Group that will see the automaker deliver their advertisements to DirecTV subscribers via interactive advertising as of April 2005. Terms of the deal; Advantages of the deal according to Eric Shanks, senior vice president of advanced...

  • DirecTV Signs Deal With Audience Measurement Service.  // Satellite News;9/18/2006, Vol. 28 Issue 36, p1 

    The article reports on an agreement signed by DirecTV Inc. with TNS Media Research to launch audience measurement services. It says that the services will focus on interactive subscribers of DirecTV. Eric Shanks, executive vice president of DirecTV Entertainment, states that the agreement will...

  • DirecTV, Echostar Focusing On Interactive Offerings. Holmes, Mark // Satellite News;9/18/2006, Vol. 28 Issue 36, p1 

    The article reports on the interactive offerings of satellite operators DirecTV and Echostar to remain competitive in the pay-television scene. The game service DirecTV Game Lounge will be launched by DirecTV according to Eric Shanks, executive vice president of DirecTV Entertainment. The...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics