TITLE

Asian TV Portal Sets Marketing Effort

AUTHOR(S)
Haugsted, Linda
PUB. DATE
February 2007
SOURCE
Multichannel News;2/19/2007, Vol. 28 Issue 8, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategy of Asian- and English-language broadband content provider M2BTV for its web portal, www.m2btv.com. The provider has established advertising and sales offices in San Francisco and Los Angeles in hopes to increase viewers in those areas. The portal will provide a variety of television shows from Asia targeted at Asian immigrants in the U.S.
ACCESSION #
24976455

 

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