Cartoon: Kids Play Across Platforms

Reynolds, Mike
February 2007
Multichannel News;2/19/2007, Vol. 28 Issue 8, p10
The article discusses the importance of its multiplatform vehicles by the Cartoon Network executives in the U.S. It is stated that the cartoon's online game services, collectively attracted two billion game plays during 2006. According to Phyllis Ehrlich, senior vice president of promotions marketing, elaborate that the case when Andre Benjamin's Class of 300 bowed in which cartoons will back with its vehicles including encompass online, video streaming and video-on-demand fare.


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