TITLE

ErinMedia Feels Nielsen Launch 'Chill'

AUTHOR(S)
Moss, Linda
PUB. DATE
February 2007
SOURCE
Multichannel News;2/19/2007, Vol. 28 Issue 8, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Nielsen Co. to consolidate its initiatives affecting digital set-top box data into a new service, Nielsen Digital Plus by ErinMedia. The services will integrate set-top data from cable operators and satellite providers. However, Direct TV and Nielsen had an agreement to test the measurement of inter-active-viewing behavior by the satellite providers subscribers. Nielsen Digital Plus will use resources and information from several Nielsen businesses.
ACCESSION #
24976435

 

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