TITLE

puffery

PUB. DATE
February 2007
SOURCE
Multichannel News;2/12/2007, Vol. 28 Issue 7, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the definition of the word puffery. It is a legal term for obviously exaggerated advertising claims that no reasonable person would take literally. The definition was used in the lawsuit filed by Time Warner Cable against DirecTV concerning and Internet advertising which was puffery according to DirecTV.
ACCESSION #
24976422

 

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