TITLE

Insight Spots Get Personal

AUTHOR(S)
Haugsted, Linda
PUB. DATE
February 2007
SOURCE
Multichannel News;2/12/2007, Vol. 28 Issue 7, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the branding effort of Insight Communications in the United States. The company has long been reinforcing the image of a caring, local company. It serves as a homage to the National Broadcasting Co. television hit "The Office." The branding messages feature the employees of the company acting out scenarios reminiscent of workplace comedy.
ACCESSION #
24976382

 

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