Insight Spots Get Personal
- Suddenly summer for NBC. Sharkey, Betsy // MediaWeek;06/08/98, Vol. 8 Issue 23, p14
Reports on National Broadcasting Co. Inc.'s (NBC) marketing strategy for the summer of 1998. Inability of audiences to view all the episodes of their favorite programs; NBC's three-pronged approach to promoting reruns; Advertisements for the `Suddenly Susan' show.
- NBC Plans Post-Friends Era. McClellan, Steve // Broadcasting & Cable;4/28/2003, Vol. 133 Issue 17, p18
Reports on the decision of National Broadcasting Co. Inc. (NBC) for the presentation of the prime time television program 'Friends.' Plans of the company for the broadcasting of the program in the year 2004; Importance of the development of a series of television program by NBC to maintain its...
- 'Friends' tops ad price list. Goetzl, David; Friedman, Wayne // Electronic Media;9/30/2002, Vol. 21 Issue 39, p3
Reports the primetime survey on the network advertising pricing of the television program 'Friends' at the National Broadcasting Co. Inc. in the U.S. Conduction of the survey by the Advertising Age; Rank of 'Friends' program over the rival sitcom shows; Average prime-time commercials on...
- NBC goes wide on 'Preview' // Daily Variety;8/20/2012, Vol. 316 Issue 35, p5
The article reports that National Broadcasting Co. Inc. (NBC) airs its Primetime Preview Shows across all NBCUniversal LLC platforms, hoping it will collect support for its television programs in 2012 fall.
- NBC blasts beyond the 15-minute barrier. Ross, Chuck // Advertising Age;8/7/2000, Vol. 71 Issue 33, p3
The article reports that National Broadcasting Co.'s television network airs more than a quarter hour of national advertising per hour of air time in the U.S. in 2000. Key issues discussed include the amount of non-programming time per hour for rival networks ABC and CBS and expert opinion as to...
- Old standbys populate 'Friends' series finale. Linnett, Richard; Friedman, Wayne // Advertising Age;1/26/2004, Vol. 75 Issue 4, p3
Reports on the old advertisers to be featured in the finale of the television program "Friends" of National Broadcasting Co. Inc. Price for the 30 seconds spots; Advertisers who bought the show in 2003.
- NBC offers series equity. Mandese, Joe // Advertising Age;5/10/1993, Vol. 64 Issue 20, p2
This article deals with the invitation from NBC for marketers to take equity stakes in a programming experiment to develop new prime-time series in 1993. In exchange for financial investment in developing the shows, marketers will be eligible for a variety of benefits if the programs evolve into...
- Olympic Promo Gold a Rare Victory. Berman, Marc // MediaWeek;8/25/2008, Vol. 18 Issue 30, p5
The article analyzes the success of television shows that were heavily advertised during the Olympics in 1996, 2000, and 2004, and predicts that the shows advertised during the 2008 Olympics will be unsuccessful. The National Broadcasting Company (NBC) advertised several shows that would begin...
- The Long Goodbye. Albiniak, Paige // Broadcasting & Cable;5/10/2004, Vol. 134 Issue 19, p3
Provides information on the advertising rates earned by several television shows produced in the U.S. during the airing of their final episodes. Comparison of the advertising rates paid for the finales of 'Frasier" and "Friends"; Final episodes of "Frasier" to be aired by NBC; Other shows...