Insight Spots Get Personal

Haugsted, Linda
February 2007
Multichannel News;2/12/2007, Vol. 28 Issue 7, p30
The article reports on the branding effort of Insight Communications in the United States. The company has long been reinforcing the image of a caring, local company. It serves as a homage to the National Broadcasting Co. television hit "The Office." The branding messages feature the employees of the company acting out scenarios reminiscent of workplace comedy.


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