TITLE

Marketing a 'Honey' of a Brand

AUTHOR(S)
Threlkeld, Tom Steinert
PUB. DATE
February 2007
SOURCE
Multichannel News;2/12/2007, Vol. 28 Issue 7, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the criticisms against CNBC financial news reporter Maria Bartiromo. She is being criticized for lack of judgment or even a potential lapse in ethics. She is also being criticized for getting too close with Citigroup and its chief financial officer Todd Thomson. She rode with Thomson on a Citigroup corporate jet and in the process bumped off a group of Citigroup executives.
ACCESSION #
24976373

 

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