TITLE

Marketers Put Their Brand on Programs

AUTHOR(S)
Clemens, Luis
PUB. DATE
February 2007
SOURCE
Multichannel News;2/12/2007, Vol. 28 Issue 7, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the popularity of product placement and branded entertainment in Hispanic television market in the United States. Advertisers want to integrate their products in Hispanic television programs. Danielle Gonzales, senior vice president and director of investment at Tapestry, pursues product integration opportunities for clients.
ACCESSION #
24976369

 

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