Marketers Put Their Brand on Programs

Clemens, Luis
February 2007
Multichannel News;2/12/2007, Vol. 28 Issue 7, p18
The article reports on the popularity of product placement and branded entertainment in Hispanic television market in the United States. Advertisers want to integrate their products in Hispanic television programs. Danielle Gonzales, senior vice president and director of investment at Tapestry, pursues product integration opportunities for clients.


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