Ops Look to 'Playlists' To Unlock Ad Potential

Spangler, Todd
February 2007
Multichannel News;2/12/2007, Vol. 28 Issue 7, p16
The article reports on the packaging of advertisements with free on-demand content in the United States. Video-on-demand advertising is becoming popular. It shaves the lead time needed to place advertisements from weeks to as little as a few hours. Dynamic VOD advertisements also help track actual commercial views much better.


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