TITLE

Disney Media Restructures to be 'Proactive'

AUTHOR(S)
Reynolds, Mike
PUB. DATE
February 2007
SOURCE
Multichannel News;2/12/2007, Vol. 28 Issue 7, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Disney Media Advertising Sales and Marketing Group's enabling of the children's media giant to be both proactive and reactive in its quest to match clients' products across on array of platforms in the United States. This is according to Tricia Wilber, the senior vice president of advertising sales and promotions at Disney ABC Cable Networks Group.
ACCESSION #
24976362

 

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