TITLE

Tie-Ins Give Fox's Networks a Local Edge

AUTHOR(S)
Haugsted, Linda
PUB. DATE
November 2006
SOURCE
Multichannel News;11/27/2006, Vol. 27 Issue 47, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the success of Fox Cable Networks on its local advertising sales through strong tie-in elements around its top programming in the U.S. Michael Cooper, the company's vice president for affiliate marketing, attributed the increase in advertising sales to a strong channel programming and effective promotional campaigns. Moreover, Comcast Spotlight Senior director for marketing Kellie Grustko added that campaign promotional design has become more of a two-way street
ACCESSION #
24975937

 

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