Tie-Ins Give Fox's Networks a Local Edge

Haugsted, Linda
November 2006
Multichannel News;11/27/2006, Vol. 27 Issue 47, p17
The article reports on the success of Fox Cable Networks on its local advertising sales through strong tie-in elements around its top programming in the U.S. Michael Cooper, the company's vice president for affiliate marketing, attributed the increase in advertising sales to a strong channel programming and effective promotional campaigns. Moreover, Comcast Spotlight Senior director for marketing Kellie Grustko added that campaign promotional design has become more of a two-way street


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