Comcast Stretches IPG

Spangler, Todd
November 2006
Multichannel News;11/27/2006, Vol. 27 Issue 47, p14
The article reports on a joint venture between Comcast Corp. and Gemstar-TV Guide International Inc. to develop a new version of the i-Guide interactive program in the U.S. According to the author, the alliance between the two companies is aimed at developing a new i-Guide for Scientific Atlanta set-top boxes to further strengthen Gemstar's position in the interpublic group market. Moreover, an overview on the new features of the new A25 version of the i-Guide is presented.


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