TITLE

ESPN's Cross-Platform Game Plan

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
November 2006
SOURCE
Multichannel News;11/27/2006, Vol. 27 Issue 47, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the strategic plans of ESPN Original Entertainment (EOE) to become a development studio for sport-related documentaries and movies in the U.S. ESPN Executive Vice President of content John Skipper that they are focused on developing movies and documentaries that can live across multiple digital platforms. Moreover, included in the networks new programs are "The Bronx is Burning," "Ruffian," and "Ali Rap."
ACCESSION #
24975928

 

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