ESPN's Cross-Platform Game Plan

Umstead, R. Thomas
November 2006
Multichannel News;11/27/2006, Vol. 27 Issue 47, p12
The article reports on the strategic plans of ESPN Original Entertainment (EOE) to become a development studio for sport-related documentaries and movies in the U.S. ESPN Executive Vice President of content John Skipper that they are focused on developing movies and documentaries that can live across multiple digital platforms. Moreover, included in the networks new programs are "The Bronx is Burning," "Ruffian," and "Ali Rap."


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