Reynolds, Mike
January 2007
Multichannel News;1/15/2007, Vol. 28 Issue 3, p26
The article reports the forecast for cable spending in 2007 in the U.S. According to TNS Media Intelligence Co., spending on network cable television ads is expected to double the pace of overall media outlays. TNS Media estimated that 4.7 percent increase in network-cable ad spending would lead the medium to slightly boost its share of the overall media.


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