Disney's Iger Opens 'Digital Doorway'

Steiner-Threlkeld, Tom
January 2007
Multichannel News;1/15/2007, Vol. 28 Issue 3, p15
The article reports on the Disney.com web site of Walt Disney Co. that features online game-playing, movie-watching and chatting for youths in the U.S. Chief executive officer (CEO) Robert Iger describes the site as digital doorway to all Disney content because kids are looking for television shows and video content. Furthermore, global navigation tools are featured for online access to live events, theme parks and music.


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