TITLE

EXECUTIVE SUITE

AUTHOR(S)
Reynolds, Mike
PUB. DATE
January 2007
SOURCE
Multichannel News;1/8/2007, Vol. 28 Issue 2, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the goal of GolTV marketing director Didi Montiel for the television network. As director of marketing for HBO/Cinemax Latin America, she will continue to concentrate on building programs for the Hispanic audience but will also reach out more to the general market with an aim of raising the network's profile with viewers, affiliates and advertisers. She revealed that GolTV is creating a new series of brand communications and a new consumer campaign.
ACCESSION #
24975532

 

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