Reynolds, Mike
January 2007
Multichannel News;1/8/2007, Vol. 28 Issue 2, p30
The article focuses on the goal of GolTV marketing director Didi Montiel for the television network. As director of marketing for HBO/Cinemax Latin America, she will continue to concentrate on building programs for the Hispanic audience but will also reach out more to the general market with an aim of raising the network's profile with viewers, affiliates and advertisers. She revealed that GolTV is creating a new series of brand communications and a new consumer campaign.


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