Spangler, Todd
January 2007
Multichannel News;1/8/2007, Vol. 28 Issue 2, p18
The article focuses on the challenges faced by cable operators on how to market their services to the growing number of high-definition television (HDTV) users in the U.S. According to Leichtman Research Group president Bruce Leichtman, cable companies need to educate the consumers who purchased HDTV sets about the benefits of subscribing to cable television services for them.


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