Schleiff's Hallmark: Getting Deals Done

Moss, Linda
October 2006
Multichannel News;10/9/2006, Vol. 27 Issue 40, p8
The article discusses the proposal of Crowns Media Holdings Inc. President Henry Schleiff to improve the operation of Hallmark Channel in the U.S. According to the author, Schleiff must create a viable business model for the network, while renewing contracts with the distributors which represents 80 percent of its subscribers. Schlieff notes that he plans to stress the value of the Baby Boomers to cable operators and advertisers in order to improve carriage renewals.


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