TITLE

Signal Boost for Sprint-Cable Venture

AUTHOR(S)
Farrell, Mike
PUB. DATE
October 2006
SOURCE
Multichannel News;10/9/2006, Vol. 27 Issue 40, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the significant roles of top executives John Garcia and Gary Forsee for the development of the joint venture between Sprint Nextel Corp., and other four cable operators in the U.S. Garcia is responsible on the development of cable relationship strategy for network access to voice-over-Internet protocol telephone services. Forsee serves as the company's chief operating officer (COO). It reveals that its collaborations will improve the services of the cable industry.
ACCESSION #
24974939

 

Related Articles

  • VOD gets big push. GRASER, MARC // Daily Variety;3/17/2010, Vol. 306 Issue 52, p1 

    The article reports on the launch of a 30 million dollars marketing campaign by a consortium of cable companies to boost video-on-demand through their set-top boxes in the U.S. in 2010.

  • NCC MEDIA.  // Advertising Age;5/2/2011, Vol. 82 Issue 18, pC42 

    The article, part of a special advertising section, focuses on the media buying service NCC Media, a joint venture of cable television industry companies Comcast, Time Warner Cable and Cox Media. The company's business model of assisting advertising agencies in the purchasing of so-called "spot"...

  • LIFELINE: Setanta Sports.  // Campaign;1/12/2007, Issue 1, p7 

    The article offers information about Setanta Sports, a sports network. This pay-television channel was launched by Irish businessmen Michael O'Rourke and Leonard Ryan in 1990. It entered in a joint venture deal as a broker to launch North America Sports Network on Sky Digital in Great Britain in...

  • New Backing for the Red Carpet. Becker, Anne // Broadcasting & Cable;1/7/2008, Vol. 138 Issue 1, p20 

    The article reports on the move of cable network companies E! Entertainment Television Inc. and TV Guide Channel to set up a red-carpet celebrity lifestyle-related marketing campaigns in the U.S. In January 2008, the former will begin an E! Live From the Red Carpet by Badgley Mischka Barbie Doll...

  • The Channel That NEVER SLEEPS. Malone, Michael; Tanklefsky, David // Broadcasting & Cable;3/9/2009, Vol. 139 Issue 10, p10 

    The article reports on the grand launching of WNBC's "Nonstop," a 24/7 digital channel in New York City on March 9, 2009. The Nonstop channel will cater the growing number of televiewers in the so called "the city that never sleeps." Tom O'Brien, WNBC president /general manager reveals that the...

  • Leaders and Followers. Bablmann, Bruce // Communications Technology;Mar2009, Vol. 26 Issue 3, p42 

    The article reports on the services offered by small and large service providers and cable operators. It states that non-competing smaller operators opt for exit strategy. It mentions that smaller operators generally do not follow every model choice of large operators, but are always in close...

  • INDEPENDENT STRATEGIC THINKER OF THE YEAR. Grebb, Michael // CableFAX Magazine;Jul2012, p31 

    The article focuses on the strategic vision of Robert Gessner, president of Canton, Ohio-based Massillon Cable TV Inc. It notes that the leadership and strategic vision of Gessner on TV Everywhere (TVE) continue to influence independents and smash large players. It notes that Gessner represents...

  • Cable's Online Opportunity. Dykes, Bob // Broadcasting & Cable;5/12/2008, Vol. 138 Issue 19, p28 

    The author reflects on the strategies that the cable television industry must undertake to continue to prosper amid the rapidly changing realities of today's global business environment. He emphasizes that cable network operations must engage in many advanced service offerings such as Internet...

  • Cords fraying but cablers are coping.  // Daily Variety;8/8/2012, Vol. 316 Issue 27, p1 

    The article reports on the decline of the subscription in the cable television (TV) industry.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics