Versus Runs Bulls Into New York's Garden

January 2007
Multichannel News;1/1/2007, Vol. 28 Issue 1, p31
The article reports on the broadcast of the 2007 Professional Bull Riders (PBR) season on Versus network on January 6-7, 2007 in New York City. According to the author, the primary carrier of the PBR Built Ford Tough Series will televise taped renditions of the bull riding event. Moreover, it was cited that Versus will deploy several marketing tactics to draw exposure from the tough guys and their horned competitors.


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