TITLE

DIVERSE COMMUNITIES EMERGE AS Key Battlegrounds

AUTHOR(S)
Panzera, Mauro
PUB. DATE
December 2006
SOURCE
Multichannel News;12/26/2006, Vol. 27 Issue 51, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the penetration of various ethnic groups into digital technologies in the U.S. It emphasizes that Asian-Americans have the highest penetration for newer technologies with 57% of them having broadband access. Moreover, the African-Americans and the Hispanics are also utilizing digital media such as high definition television (HDTV), digital video recorders and digital cable. According to the author, the ethnic communities are becoming a key sector for multichannel services.
ACCESSION #
24974494

 

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