TITLE

MISCONCEPTIONS ABOUT OLDER DEMO Highlight Research Failings

AUTHOR(S)
Giles, Tanya
PUB. DATE
December 2006
SOURCE
Multichannel News;12/26/2006, Vol. 27 Issue 51, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the results of TV Land's "New Generation Gap Study," which highlights the common misconceptions about the baby boom generation in the U.S. According to Tanya Giles, senior vice president of research and planning at TV Land, the boomers have higher penetration of digital technologies such as high definition television (HDTV) and digital video recorders. Yet, the study reveals that television networks failed to satisfy the needs of this generation. INSET: MATURE FARE.
ACCESSION #
24974488

 

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