OLDER AND TECH-WISER VIEWERS Master Multiscreen Universe

December 2006
Multichannel News;12/26/2006, Vol. 27 Issue 51, p13
The article provides information about the age groups with the highest penetration on high technology devices and services in the U.S. According to data from Horowitz Associates Inc., adults aged 35 to 49 tend to purchase more expensive gadgets and have higher penetration rates for cable television, Internet, cell phones and other telecommunications services. Meanwhile, Forrester Research Inc. claims that the adults are also heavy media users. INSET: PRIMETIME PLAYERS.


Related Articles

  • Not so private lives. Robinson, Thomas G. // CED;Sep2006, Vol. 32 Issue 9, p45 

    The article focuses on the use and acceptance of technology by teenagers and older people. He noted the different notions exhibited by the two age groups involving computer applications. Young people tend to appreciate variety of multimedia content on the smallest of screens while older people...

  • Where are all the grown-ups? Bing, Jonathan // Variety;11/3/2003, Vol. 392 Issue 12, p10 

    Reports on how the emergence of teenage motion pictures in the U.S. is affecting profits of adult-oriented films, as of November 2003. Films that are drawing adult audiences; Examples of teenage films; Overview of the competition; Reaction from marketing executives.

  • Representation of Future in The TV Ads: 2014. Pembecio─člu, Nil├╝fer // Annual International Conference on Journalism & Mass Communicati;2014, p228 

    Futuristic studies were ahvays the main concern of the human and they always wanted to dominate the future. The media provides us so many different concepts either related with the past or today. Yet, more commonly, they provide concepts about the future. The future image of the world in the...

  • YOUNG ADULTS' REASONS BEHIND AVOIDANCES OF DAILY PRINT NEWSPAPERS AND THEIR IDEAS FOR CHANGE. Zerba, Amy // Journalism & Mass Communication Quarterly;Autumn2011, Vol. 88 Issue 3, p597 

    Focus groups in three cities were conducted with young adults (ages 18-29) to understand why they, don't read daily print newspapers. The study examined news media avoidances, like "inconvenience" and "lack of time," to uncover underlying meanings. Results showed prominent nonuse reasons have...

  • Media.  // Youth Studies;Nov90, Vol. 9 Issue 4, p9 

    Provides information on the impact of media to the young people of Australia. Information on Go Media organization for students in the Geelong, Victoria; Goal and categories for the youth media awards; Major children's study; Young people and the media.

  • Young people shun use of conventional media, survey says.  // Campaign (UK);02/27/98, Issue 9, p8 

    States that young consumers are becoming disillusioned with conventional mass media, according to a survey by Media Vest. What mass media is lacking; What age group was surveyed; Comments from Nigel Foote, director of research and strategy at Media Vest.

  • Views not blinkered. Colman, Adrian // Youth Studies Australia;Summer1995, Vol. 14 Issue 4, p11 

    Reports on a study conducted by the Australian Youth Institute that shows the strong views on media represented social issues of young adults aged 18-25 in Australia. Views on media representations of various issues; Support for an increase in the censorship of media.

  • Hopes and fears among young mainstream opinion leaders. Rohde, Carl // Brand Strategy;Apr2002, Issue 158, p6 

    Comments on a research conducted by GfK Denmark in cooperation with Signs of the Time which suggests that young people are not persuaded by advertising messages in Europe as of April 2002. Percentage of young people who find life difficult; View of young people on advertising and marketing;...

  • U.S. Video Consumption Seen at 8 Hours a Day by 2013. Whitney, Daisy // Television Week;6/16/2008, Vol. 27 Issue 18, p11 

    The article reports on results of a study from Solutions Research Group which found that video consumption in the U.S. will increase to about eight hours a day in 2013. The study revealed that PC, Web video and mobile video consumption will rise to about 2.9 hours per day by that year from just...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics