TITLE

OLDER AND TECH-WISER VIEWERS Master Multiscreen Universe

PUB. DATE
December 2006
SOURCE
Multichannel News;12/26/2006, Vol. 27 Issue 51, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides information about the age groups with the highest penetration on high technology devices and services in the U.S. According to data from Horowitz Associates Inc., adults aged 35 to 49 tend to purchase more expensive gadgets and have higher penetration rates for cable television, Internet, cell phones and other telecommunications services. Meanwhile, Forrester Research Inc. claims that the adults are also heavy media users. INSET: PRIMETIME PLAYERS.
ACCESSION #
24974481

 

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