Reynolds, Mike
January 2007
Multichannel News;1/1/2007, Vol. 28 Issue 1, p22
The article reports on the incentive program offered by the History Channel en Español in the U.S. According to the author, the network is arming affiliates' customer-service representatives with scratch cards offering prizes from iPods to umbrellas at level three for each Latino programming package they sell to subscribers. Network vice president of affiliate marketing Jennifer Ball said that the scratch-card campaign kicked off with Comcast in its home market in Philadelphia.


Related Articles

  • Making Cross-Platform History. Stump, Matt // Multichannel News;3/27/2006, Vol. 27 Issue 13, p17 

    Reports on the partnership of Comcast Corp. with The History Channel on a broadband and on-demand premiere of its TV program "10 Days That Unexpectedly Changed America." Schedule of the airing of the TV program episodes; Effort of Comcast to promote the video on demand and broadband...

  • Comcast Takes IP Video to School. BAUMGARTNER, JEFF // Multichannel News;8/25/2014, Vol. 35 Issue 31, p4 

    The article offers brief information on the Xfinity on Campus, a managed internet protocol multiscreen video service from Comcast Corp.

  • Storms Smash Mid-Atlantic MSOs.  // Multichannel News;7/9/2012, Vol. 33 Issue 27, p29 

    The article presents information on the storm that hit the region of Virginia and Washington, D.C and the issues facing cable television provider Comcast Corp. of the beltway region for restoring customer services.

  • Minnesota Machinists to appear on History Channel.  // Southern Illinois Labor Tribune;11/4/2010, Vol. 74 Issue 14, p24 

    The article reports that the Minnesota machinists and members of the Local 1030 District 66 will appear in an episode of "Modern Marvels" at the History Channel.

  • Comcast Opens Bucks County Xfinity STore.  // Telephone IP News;May2012, Vol. 23 Issue 5, p7 

    The article reports on the opening of Comcast's Xfinity Store in Langhorne, Pennsylvania, which is the first of its kind in the state. The 2,300 square foot store features the ability to let customers discover and interact with the latest products and services available from Xfinity, as well as...

  • Comcast Hits Data Snafus. Brown, Karen; Hogan, Monica // Multichannel News;1/7/2002, Vol. 23 Issue 1, p46 

    Focuses on the impact of the transfer of Excite@Home Corp. customers to an in-house cable modem service on Comcast Corp. Closure of Excite@Home network; Complaints on inadequate customer service; Transfer of 800,000 customer to its own data network.

  • MEDIA. Hatfield, David // Inside Tucson Business;11/8/2010, Vol. 20 Issue 23, p23 

    The article reports on the move of Cox Communications Inc. and Comcast Corp. to upgrade their cable systems to give viewers more options, in which Cox has rolled out a new more interactive guide that offers more information about programs while Comcast's new Xfinity has added a whole bunch of...

  • Web 2.0 Versus Service 1.0. Davenport, Thomas H. // Harvard Business Review Digital Articles;4/2/2010, p2 

    The article focuses on the use of social media as a customer service platform and mentions the problems facing communications firm Comcast with its customer services and limitations with the My Starbucks Idea social innovation web site from coffee chain Starbucks.

  • How Comcast Sets Its Customer Service Reps Up to Fail. Gavett, Gretchen // Harvard Business Review Digital Articles;7/18/2014, p2 

    The article presents an interview with Harvard Business School professor and senior associate dean and author Frances Frei who discusses the customer service of mass media and communications company Comcast and companies with good customer service calls.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics