TITLE

INCENTIVES

AUTHOR(S)
Reynolds, Mike
PUB. DATE
January 2007
SOURCE
Multichannel News;1/1/2007, Vol. 28 Issue 1, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the incentive program offered by the History Channel en Español in the U.S. According to the author, the network is arming affiliates' customer-service representatives with scratch cards offering prizes from iPods to umbrellas at level three for each Latino programming package they sell to subscribers. Network vice president of affiliate marketing Jennifer Ball said that the scratch-card campaign kicked off with Comcast in its home market in Philadelphia.
ACCESSION #
24974468

 

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