TITLE

MONEY MEETS MOBILITY: Portability's Sweet Spot

PUB. DATE
December 2006
SOURCE
Multichannel News;12/26/2006, Vol. 27 Issue 51, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the strategy of several television networks to attract young adults between 18 to 34 years old in the U.S. It is stated that Adult Swim has used different multiplatform plays including video on demand (VOD) products and a game and video-heavy Web site to appeal to the said age group. Meanwhile, Comcast Corp. has launched FearNet as a VOD channel that targets the young adults. In addition, Starz LLC is offering a broadband video to its customers. INSET: THE YOUNGER SET.
ACCESSION #
24973777

 

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